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The names were not used immediately and Kit Kat first appeared in the s, when Rowntree's launched a brand of boxed chocolates entitled Kit Cat.
This continued into the s, when Rowntree's shifted focus and production onto its Black Magic and Dairy Box brands.
With the promotion of alternative products, the Kit Cat brand decreased and was eventually discontinued. The flavour of Kit Kat was changed to dark chocolate; the packaging abandoned its Chocolate Crisp title, and was coloured blue.
The brand further expanded in the s when Rowntree created a new distribution factory in Germany to meet European demand, and established agreements to distribute the brand in the US through the Hershey company, and in Japan through Fujiya.
The Hershey Company has a licence to produce Kit Kat bars in the United States which dates from , when Hershey executed a licensing agreement with Rowntree which allowed Hershey to retain the Kit Kat licence so long as Hershey was not sold.
As Kit Kat is one of Hershey's top five brands in the US market, the Kit Kat licence was a key factor in Hershey's failed attempt to attract a serious buyer in Variants in the traditional chocolate bar first appeared in when Kit Kat Orange, the first flavour variant, was introduced in the United Kingdom.
Its success was followed by several varieties including mint and caramel, and in Kit Kat Chunky was launched and received favourably by international consumers.
Variations on the traditional Kit Kat have continued to be developed since then. It celebrated its 75th anniversary on 10 October The traditional bar has four fingers which each measure approximately 1 centimetre 0.
A two-finger bar was launched in the s, and has remained the company's best-selling biscuit brand ever since.
Kit Kat bars contain varying numbers of fingers depending on the market, ranging from the half-finger sized Kit Kat Petit in Japan, to the three-fingered variants in Arabia, and the twelve-finger family-size bars in Australia and France.
Kit Kat bars are sold individually and in bags, boxes and multi-packs. The year was a turning point for the Kit Kat bar as well as the confectionery industry in general.
The popularity of low carb diets, and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from Cadbury 's newly formed Dairy Milk superbrand also contributed to Kit Kat sales decreasing considerably in its home market of the UK, and threatened to depose it from its No.
This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing globally since then. As dark chocolate has seen increased demand and favour worldwide because of its purported health benefits, in September the four-finger Kit Kat Fine Dark was launched in the United Kingdom as a permanent product, and packaging for the entire brand was changed.
When first introduced in the United Kingdom in , the original Rowntree's Chocolate Crisp bar had a red wrapper, which briefly became blue between and Since its introduction into the US in the s, the Hershey's Kit Kat packaging and advertising has differed from the branding used in every other country where it was sold.
In the United Kingdom, the product was traditionally wrapped in silver foil and an outer paper band. In this was changed to flow wrap plastic.
After launching in the s, Rowntree's Chocolate Crisp was originally advertised as "the biggest little meal" and "the best companion to a cup of tea".
The first Kit Kat poster appeared in , and the first colour TV advertisement appeared in After a ten-year legal battle, which was contested by rival Mars, the European Court of Justice ruled on 7 July to send the case back to the British courts.
The TV commercial most known from this slogan involves a young man biting into one of the Kit Kat bars in a grocery store, and roaring like a lion so loudly the whole store shakes violently, knocking items from the shelves.
Another short-lived US slogan was "That's What You Want", whose television adverts showed people pulling unlikely foodstuffs from their pockets or purses, before rejecting them in favour of a Kit Kat.
Versions of the original have been covered by Carrie Underwood , Shawn Colvin , and many studio singers, as well as people who have appeared on-camera in the commercials.
The jingle was cited in a study by University of Cincinnati researcher James J. Kellaris as one of the top ten " earworms " — bits of melody that become stuck in your head.
Variations on the Andrew W. However, the "classic" song has also been used again since the newer version first aired in Many adverts were worldwide hits among them in 's with Ken Campbell in an advert with Heaven and Hell with Devil and Angel on Television.
In a advertising campaign in the UK and Ireland, several new flavours of Chunky Kit Kat were marketed, with consumers being asked to vote for their favourite.
A similar campaign occurred in with mint, coconut, hazelnut and chocolate fudge. In September , it was announced that version 4.
In December , it was announced that the four-finger variety of Kit Kat would use Fairtrade chocolate at least in Britain and Ireland from January Golden ticket holders were invited to a television show where one of them, Susie Verrico , was chosen to enter the House by Aisleyne Horgan-Wallace , picking a ball out of a machine at random.
This contest caused some controversy, with the Advertising Standards Authority saying that the terms and conditions of the draw should have been made clearer in related advertisements, and that an independent adjudicator should have been present before and during the draw.
Many varieties of Kit Kat have existed, either permanently or as limited editions, such as those sold to commemorate festivals such as Valentine's Day.
A wide variety of promotional items exist, ranging from traditional merchandise such as mugs, pens, oven gloves and tea-towels to less common items such as coats for small dogs.
Recently in Japan, [ when? In Japan, Kit Kats are also available in jars that are dispensed from vending machines.
The new flavours are available in regular sized bars or miniature bars. The 'standard' Kit Kat finger bars can come in a variety of presentations and nutritional values.
The bars can come in a miniature form of two finger mini bars, or a larger standard four, or in some cases, three, fingered bars. The standard size has been upgraded in several cases up to a 'monster Size' bar, which can include up to five or eight fingers.
Large single-fingered "Chunky Kit Kats" were launched in the United Kingdom in and have been sold in a variety of flavours. The market for Chunky Kit Kats has also expanded to Canada.
Other forms and shapes include "Choc'n'Go" individually wrapped fingers in France, a twelve-finger "Family Block" available in New Zealand  and Australia, round bite-sized "Pop Choc" pieces, square "Kubes", praline -filled "Senses", a yoghurt with Kit Kat pieces, and a Kit Kat ice cream cone.
In the s, a Kit Kat with five shorter fingers was sold in vending machines in the UK. Hey, let's see if we can get it trending!
The Internet has it now. It's out of our hands. I feel like we've just started something epic. Ok, well this was a lovely chat.
Fancy a break? The future of confectionery has arrived. Eye Candy. It really does taste as good as it looks.
Confectionery Perfectionery. History repeats itself with every bar. As famous for its inside as its outside.
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Read More. About Us. Our Vision To always remember how we began, while building a consistent trading environment that last. Our Values To never forget our humble beginnings that has so richly defined our path for over 50 years that you our customer have and continue to be the part of our journey and family.
Our Latest Offers.Under specific conditions KITKAT has been known to be virtually weightless. * Edge to edge display. Provides maximum user enjoyment for both work and play. Universal compatibility. KITKAT can be accessed anywhere around the globe. Unlimited standby time. With unlimited standby time, KITKAT will be ready to help you go from 0 to. Kit Kat is a chocolate-covered wafer bar confection produced globally by Nestlé, except in the United States, where it is made under license by the H. B. Reese Candy Company, a division of the Hershey fgdjradiomexico.com Kat was created by Rowntree's of York, United Kingdom, which was acquired by Nestlé in The standard bars consist of two or four pieces composed of three layers of wafer. What is COVID? On 31 December , the World Health Organization (WHO) reported a cluster of pneumonia cases in Wuhan City, China. ‘Severe Acute Respiratory Syndrome Coronavirus 2’ (SARS-CoV-2) was confirmed as the causative agent of what we now know as .